𝗣𝗮𝗽𝗲𝗿𝗯𝗼𝗮𝘁: 𝗧𝗵𝗲 𝗕𝗿𝗮𝗻𝗱 𝗧𝗵𝗮𝘁 𝗗𝗶𝗱𝗻’𝘁 𝗝𝘂𝘀𝘁 𝗕𝗼𝘁𝘁𝗹𝗲 𝗠𝗲𝗺𝗼𝗿𝗶𝗲𝘀 — 𝗜𝘁 𝗥𝗲𝘀𝗰𝘂𝗲𝗱 𝗙𝗼𝗿𝗴𝗼𝘁𝘁𝗲𝗻 𝗙𝗮𝗿𝗺𝗲𝗿𝘀 𝗧𝗼𝗼

When 𝗣𝗮𝗽𝗲𝗿𝗯𝗼𝗮𝘁 launched in 𝟮𝟬𝟭𝟯, most FMCG brands were battling shelf wars over cola, energy drinks, and tetra-packs of synthetic juices.

Paperboat didn’t just launch a product — 𝗶𝘁 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝗱 𝗮 𝗺𝗲𝗺𝗼𝗿𝘆.
"𝗗𝗿𝗶𝗻𝗸𝘀 𝗮𝗻𝗱 𝗺𝗲𝗺𝗼𝗿𝗶𝗲𝘀," they said. And it worked.

But here’s what they didn’t say loudly:
👉 𝗕𝗲𝗵𝗶𝗻𝗱 𝗲𝘃𝗲𝗿𝘆 𝗽𝗼𝘂𝗰𝗵 𝗼𝗳 𝗔𝗮𝗺𝗿𝗮𝘀 𝗼𝗿 𝗝𝗮𝗺𝘂𝗻 𝗷𝘂𝗶𝗰𝗲 𝘄𝗮𝘀 𝗮 𝘀𝗶𝗹𝗲𝗻𝘁 𝗮𝗴𝗿𝗶𝗰𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝗿𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 — 𝗮𝗻𝗱 𝗮 𝗯𝘂𝗻𝗰𝗵 𝗼𝗳 𝘃𝗲𝗿𝘆 𝗴𝗿𝗮𝘁𝗲𝗳𝘂𝗹 𝗳𝗮𝗿𝗺𝗲𝗿𝘀.

While Paperboat became famous for "𝗔𝗮𝗺𝗿𝗮𝘀" and "𝗝𝗮𝗺𝘂𝗻 𝗞𝗮𝗹𝗮 𝗞𝗵𝗮𝘁𝘁𝗮" —
it was not just sourcing mango pulp from big processors.
They actively revived smallholder linkages with fruit farmers across Maharashtra, Gujarat, and parts of Karnataka — especially for neglected fruits like jamun, kokum, and bel (wood apple).

𝗨𝗻𝗹𝗶𝗸𝗲 𝗺𝗮𝗻𝗴𝗼 (𝘄𝗶𝘁𝗵 𝗮 𝘀𝗲𝗺𝗶-𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗲𝗱 𝘀𝘂𝗽𝗽𝗹𝘆 𝗰𝗵𝗮𝗶𝗻),
• Jamun often rotted unsold or fetched low prices in mandis.
• Kokum stayed confined to local pickling units in Konkan and Goa.

Paperboat didn’t make a lot of noise about it, but here’s what they actually did:
• 𝗡𝗼 𝗳𝗹𝗮𝘀𝗵𝘆 𝗠𝗢𝗨𝘀 — just quiet deals with FPCs.
• Kokum pulped 𝘄𝗶𝘁𝗵𝗶𝗻 𝟱𝟬 𝗸𝗺 𝗼𝗳 𝘁𝗵𝗲 𝗳𝗮𝗿𝗺.
• 𝗕-𝗴𝗿𝗮𝗱𝗲 𝗳𝗿𝘂𝗶𝘁𝘀 turned into purees, concentrates, and more.
• 𝗦𝗶𝗺𝗽𝗹𝗲 𝘁𝗶𝗽𝘀: "Harvest when soft," "Avoid big sacks," "Cool kokum immediately."

A quiet form of contract farming — 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘁𝗵𝗲 𝗹𝗮𝗯𝗲𝗹.
Paperboat didn’t chase demand. 𝗜𝘁 𝗰𝗿𝗲𝗮𝘁𝗲𝗱 𝗶𝘁.

𝗥𝗲𝘀𝘂𝗹𝘁?
✅ Fresher fruits
✅ Higher farmer incomes
✅ Lower rejection rates
✅ Drinks that actually tasted like the real thing



What if Paperboat’s quiet revolution is just the beginning? Could more brands follow suit... or will it remain a one-of-a-kind story?

Agri-Stack: A New Digital Start

India aspires to subdue malnutrition, and hunger and be a global food bowl, but is striving to provide basic agricultural measures to the farming community, whose majority are small and marginal farmers. It requires cost-effective solutions, caters to a larger and varied number of disputes, optimizes resources and mitigates risks along with being sustainable and environment friendly. Mass adoption of trusted interventions can happen with a digital outreach campaign. 

Based on this propaganda, the Government of India has initiated a unified interface of digital infrastructures that integrate various data, services, and applications including responsible advisories all under an umbrella for the branch of agriculture, called AGRI-STACK.

The idea of Agri-stack or, India Digital Ecosystem for Agriculture (IDEA), was initiated in 2020. The Department of Agriculture, Cooperation and Farmers Welfare entered into a Memorandum of Understanding with Microsoft to start off a pilot project in 100 villages of Rajasthan, Uttar Pradesh, Gujrat, Haryana, Andhra Pradesh, and Madhya Pradesh by creating a 'Unified Farmer Service Interface' with the help of its cloud computing services. The GOI will provide every farmer his/her ID, having the required farm and financial information. This will help Microsoft to analyze the farmer's overall farm status - type and condition of soil crops grown, fertilizers and pesticide applications, cattle, poultry, and other livestock statistics, etc. They will provide personalized solutions to help increase yield and boost productivity in the long term. 

The ministry then signed 4 more MoUs with Star Agribazaar, Patanjali Organic Research Institute, Amazon Internet Services Private Limited, and Esri India on June 1, 2021. It then expanded its MoUs with Cisco Commerce India Private Limited, Ninjacart, ITC Limited, Jio Platforms Limited NCDEX e Markets Limited.                      
The government then took public consultations and feedback by releasing a paper titled "The India Digital Ecosystem of Agriculture". A brief description of the MoUs has been released to maintain transparency, with common MoUs in many companies. 

Some concerns regarding this digital push include privacy breaches and the exclusion of data as the farmer's ID is directly linked to his/her AADHAR. Also making land records based on farmer databases might exclude tenant farmers, sharecroppers, and agricultural laborers. This new step might also lead to commercialization due to the shift in the digital and private sphere. And the main concern is the absence of a Data Protection Legislation, which might lead to the exploitation of a farmer's data by the private data processing entities. 


This foundation by the joint collaboration of government and private sector can help empower farmers by having a balanced and holistic approach in every move of these new start. 
 

Why to choose B.Sc in Agriculture?

Our world is currently going through a massive phase change - from traditional methods to AI (Artificial Intelligence). Everyone wants to get in that change and want to update according to the changing world. They want to learn new methodologies to fit themselves and not have "FOMO" or the Fear Of Missing Out syndrome in this Gen Z world. But the sad reality is that they underestimate anything that is related to soil, farming, or in general to agriculture. 

Agriculture is one such sector that will always have its importance in this world, irrespective of the changes or inventions that occur in the future. The world can't survive on just electricity, air, water, and AI. Their fuel comes from the soil and plants that the agriculturists grow. It is undervalued despite its fundamental importance to society and the global economy. On the contradictory, many engineers and several other professions have chosen to make a shift to agriculture. This mostly occurred during the pandemic period. This budget is now increasing. Why? Because with time they have understood that the only path to sustenance and longevity is directly connected to the growth and production of food.

Let's first dive into the reasons why agriculture isn't much wanted among graduates

1. Social stigma: Agriculture is considered a low-key job. The word itself gives a visual of a poor man working on a hot sunny day, his hands and feet dirty, earning meager to sustain his family. Societal expectations and perceptions discourage individuals from not only choosing agriculture as a course but also a job in the future, besides the fact, that the field involves many scientific and technological sections. 

2. Technology Gap: There is a misconception that agriculture is outdated and not technologically advanced. However, the modern agricultural sector relies heavily on technology, including precision farming, drones, and advanced machinery. 

3. Lack of Awareness: People may not be aware of the diverse career opportunities available in agriculture. They may associate agriculture solely with traditional farming and may not realize the advancements and innovations in modern agriculture, including agribusiness, agricultural engineering, and sustainable farming practices.

4. Perceived Prestige: In many societies, there is a perception that careers in agriculture are not as prestigious as those in other fields like medicine and engineering. This perception can discourage students from considering agricultural studies as a viable option.

These myths need to be busted and disregarded

Agriculture has diverse options to choose from and work. Agribusiness, agricultural engineering, and biotechnology are some of them. The field has accelerated in technology be it precision farming, genetic engineering, or data analytics and statistics. The world is now more focused on sustainability and environmental conservation and agriculture allows us to be in the forefront in these. Resilient farming practices can be developed which can help in climate change mitigation. Studying agriculture allows individuals to contribute to solving real-world problems related to feeding the growing global population and malnutrition. 

And at last, for those who have a passion for nature, the environment, and food production, studying agriculture can be personally fulfilling. Working in a field that aligns with one's interests and values can lead to a more satisfying and purposeful career. Pursuing agriculture as an undergraduate course offers a range of opportunities to make a positive impact on global challenges and contribute to sustainable and resilient food systems.


Stay tuned for more such posts on Agriculture and allied sectors. Comment down the topics on which you want a blog next.

Thank You!💚